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Q2 Consumer Behavior Report
--Swimwear shopping preferences of 30+

STYLE TRENDS

What consumers care most about when buying swimwear is elasticity, comfort and tolerance.

For those who choose bikinis, 60% choose the triangle cup style and only 20% choose the bra style.
70% consumer choose tankini over bikini and onepiece swimwear.

HOLIDAY TRENDS
The most popular holiday themed swimsuit -- Flag Day swimsuit




OCCASIONS TRENDS

70% for Beach

30% for Swimming Pool
OCCASIONS TRENDS
Vacation Activities

Sunbathing

Beach sports

Sea sports

Cruise travel
COLOR TRENDS
30%
Blue

24%
Black

11%
Green

8.2%
Pink

PATTERN TRENDS
33%

Plants and flowers
20%

Plain color
20%

Geometric
12%

Abstract art
ACCESSORIES TRENDS
The top 3 most popular accessories for swimwear

Straw Hat

Beach Blanket

Waterproof Beach Bags

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